Do You Want The Thing or The Feeling You Believe The Thing Will Provide?

Before prison, I chased a lot of carrots on sticks:

• Job Title
• Financial Targets
• Materialistic Possessions

A carrot on a stick is always in view and always out of reach.

The list above does not appear to be carrots on sticks; each one of these is tangible and achievable.

I became a Senior Enterprise Account Executive.

I earned the various financial targets I set for myself.

I owned a lot of what I was after — the cars, the watches, the clothes.

So why am I calling them carrots on sticks?

Because I was chasing the feeling I thought each of these carrots would produce.

I believed the story I made up around the carrot.

And when I actually grabbed the carrot, I felt that feeling, and it felt amazing.

Until it faded and a new carrot appeared.

The next promotion

An extra 50k per year

Panerai (the watches I collected) came out with a new model? I had to have it.