Freedom as a Strategy: Transforming Your Corporate Life (The Power of Why?)

Craig Stanland
2 min readNov 27, 2023

“I have a desperate need for freedom from the drudgery of corporate life.”

This is a direct quote from a client call.

They’re not alone; I know I experienced this before going to prison.

Here are some questions I posed to them and didn’t have the awareness to ask myself when I worked in corporate:

Freedom to do what?

What will that freedom allow you to do?

Can you do what you believe you need freedom to do now?

Do you want freedom from the pain of doing work that doesn’t matter?


Do you want the freedom to create something new?

It can be both, and understanding the difference between the two is exponential, and one answer will not solve for both questions.

Waiting for freedom to do what we desire is like waiting for the earth to spin in the opposite direction.

Understanding “Why?” we want something is the first step to getting what we want.

When we understand “Why?” we can get to work on the strategy.


My memoir, “Blank Canvas, How I Reinvented My Life After Prison” is available on Amazon.

“Blank Canvas” is for anyone trapped in prison cells of unworthiness, inadequacy, shame, regret, and fear who want to free themselves so they can reinvent their lives with courage, purpose, meaning, freedom, and peace.

James Altucher, best-selling author of Skip the Line, Choose Yourself and Reinvent Yourself had this to say about “Blank Canvas.”

“Craig has lived a story NOBODY would ever want to live. I was riveted to each page because I kept asking myself, “How would I handle this?” and I didn’t know the answers. Craig takes us into hell, and then we ride with him on the journey back. Great story, great writing, great human being.”

I’m a Reinvention Architect & Mindset Coach. I work 1:1 with my clients to unleash their full potential and connect with their life’s calling so they can live the lives they’ve always imagined.



Craig Stanland

I write about my journey from corporate success to federal prison and finding joy, mission, meaning, and fulfillment beyond professional and financial success.