Here’s Why I’m Sick and Tired of The “A Book Is A Business Card” Mentality

Craig Stanland
3 min readJan 3, 2023

I’m working on my second book, which I have been working on for the past year, and change.

I catch flack from people in my life that I take too long to write a book that the odds are against it becoming a massive best-seller that will provide a substantial ROI for the time I invest in its creation.

A book, to me, is more than a tool, a funnel, or a business card.

It’s more than something I can leverage for bigger and “better” opportunities.

It’s more than a placard that I’ll hang on a virtual wall to establish “thought leadership.”

Viktor Frankl once asked his students what the meaning of life is.

He had written his own answer on a piece of paper, and after some quiet reflection, and much to his surprise, one of the students answered,

“The meaning of your life is to help others find the meaning of theirs.”

To which Frankl responded,

“That was it, exactly.”

That statement is the epitome of why I write, develop, and craft the written work I share.

It’s why I write a million words, only to edit it down to 50K.

It’s why I don’t take shortcuts with my writing practice.

It’s why I do the opposite and pursue mastery in the craft of writing.

Writing every day is one of the most meaningful parts of my day; it’s what makes me come alive.

The inner peace when the tumblers fall into place and a complex thought is distilled to its essence and delivered in the shortest yet beautifully crafted sentence I can create is one of the best feelings I know.

It’s dancing with the sublime and rich with purpose and meaning.

And I get to do that every day in service to others.

If I’m to help others find meaning in their lives, I must commit 100% to cultivating meaning in my life.

I can’t teach what I don’t do for myself.

The more I connect with the sublime, the more I forge the path for others to do the same.



Craig Stanland

I write about my journey from corporate success to federal prison and finding joy, mission, meaning, and fulfillment beyond professional and financial success.