How You Can Leverage Your Brains Reward System to Get Stuff Done

Craig Stanland
3 min readSep 26, 2022

Fear and ego have a deceptive trick to keep themselves safe.

When it comes to a goal, something vital to us, they tell us it is impossible — so why even bother?

Fear/ego focus only on the outcome, not the process, and this is where we get stuck. The outcome seems too big, too daunting — it’s too big a risk.

But — the brain has a nifty little trick that, once we are aware of, we can utilize to make the “insurmountable” attainable.

We can work around the ego.

When I first decided to conquer my fear of public speaking (I was in prison when I made this goal), the biggest stage I could think of was the TED stage.

And it scared the absolute crap out of me.

Brene Brown, Sir Ken Robinson, people with 10’s of millions of views — and something important to say.

Who the hell was I to think I could share a stage with them? What could I possibly talk about?

It was too big, too scary, too much.

How do you build the Great Wall of China? One stone at a time.

I broke it down to the 1st smallest step I could take.

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Craig Stanland
Craig Stanland

Written by Craig Stanland

From corporate success to federal prison, I share my journey to rediscover joy, meaning, and purpose. Join me in reinventing your extraordinary second act!

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