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The Book The “Experts” Say I Should Write vs. The Book I’ll Write

Craig Stanland
2 min readSep 8, 2023

I’m working on my second book, and it’s been a wicked internal battle.

I’ve fallen prey to the noise on the internet about writing a prescriptive how-to business card book that will support coaching, consulting, speaking, etc.

Sure, I can do that.

But do I want to?

No.

I don’t like prescriptive how-to business card books.

They’re trite, superficial, and essentially regurgitating already well-documented steps and empty platitudes.

They don’t connect with me on a human experience level.

My mission is to help people connect with their self-worth, know they’re enough, and realize their potential so they can write the life story they’ve always dreamed of writing.

To support that mission, I have to write a book that reinforces my own self-worth, adequacy and challenges me to access my potential.

I have to walk my walk.

That’s not a prescriptive how-to business card book.

It’s a,

“Here’s my journey, with all its fuck-ups, misteps, fear, self-doubt, unworthiness, raging inadequacy, and every other day feeling like an impostor on my way to

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Craig Stanland
Craig Stanland

Written by Craig Stanland

From corporate success to federal prison, I share my journey to rediscover joy, meaning, and purpose. Join me in reinventing your extraordinary second act!

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