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The ‘I Won’t’ Breakthrough: Unleashing Your True Potential

Craig Stanland
2 min readNov 14, 2023

“I can’t.”

Two short, yet crushing words.

Pre-prison, my biggest fear was public speaking. If you asked me to speak on stage, I would have said,

“I can’t.”

And I would have believed it whole-heartedly as if it were cast into the book of time as an indelible truth.

I delivered 4 keynotes in the past 8 days across three different states.

I love being on stage, and I’m grateful every day that this is what I do now.

What changed?

Lots of things, but for this article, I’m focusing on one key element.

“I can’t” wasn’t correct; it wasn’t true — no matter how much I believed it.

The accurate phrase was, “I won’t.”

I wasn’t incapable; I was unwilling.

I was unwilling to put myself out there, be seen and heard, and risk being rejected.

I was unwilling to try, unwilling to practice, unwilling to fail or succeed.

When I say, “I can’t,” I play the victim to my beliefs.

When I replace “I can’t” with “I won’t,” I have an opportunity to explore the feelings behind the unwillingness.

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Craig Stanland
Craig Stanland

Written by Craig Stanland

From corporate success to federal prison, I share my journey to rediscover joy, meaning, and purpose. Join me in reinventing your extraordinary second act!

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