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Unlocking the Secrets to True Fulfillment: The Power of Asking ‘What For?

Craig Stanland
3 min readDec 18, 2023

Here’s a wickedly simple and transformational question:

“What for?”

When we want something in our lives, do we know the root cause driver behind that desire?

Or do we settle for the superficial reason we want it and never explore, and in turn, never understand ourselves fully?

Here’s what happens when we settle on the superficial:

We skim on the surface of life and set ourselves up to die with regret.

There’s richness and depth beyond the surface that requires courageous inquiry, and asking “What for?” before we pursue any activity or desire is one of the best ways we access it.

An example would be:

Someone wants a new top-of-the-line Mercedes.

The logical answers for wanting this will flow with ease, but logic isn’t emotion.

When we mistake logic for understanding, we make decisions from incomplete information.

Asking, “What for?” goes beyond logic.

What do I want the Mercedes for?

For the fulfillment, status, recognition, and prestige.

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Craig Stanland
Craig Stanland

Written by Craig Stanland

From corporate success to federal prison, I share my journey to rediscover joy, meaning, and purpose. Join me in reinventing your extraordinary second act!

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