Why It’s Time to Stop Chasing Your Life Purpose and Do This Instead

Craig Stanland
3 min readNov 25, 2022

Find your purpose. Live your purpose.

Purpose, purpose, purpose.

There’s a shit ton of pressure in the personal development space around purpose.

So many people are out there chasing their purpose and believing they’re doing life wrong if they don’t find it.

So they chase all the silver bullets:

The books, the podcasts, and the YouTube videos that promise “5 Minutes to Your Life Purpose.”

And there are more than enough opportunists who know how desperately people want to find their purpose.

They shill their wares as the elusive silver bullet, making a wonderful living off of your desperation.

Which is acceptable if they offered value.

The content I’ve consumed regarding purpose is empty calories wrapped in a pretty marketing package.

It’s a small taste that makes you want more, and the opportunist will lead you to their paid course so you can get that “more,” — which rarely comes.

Here’s the thing:

  • There’s no silver bullet to finding your purpose.
  • Purpose isn’t chased; purpose is created.
  • We’re all unique, and so is our purpose.

So, I propose a different model.

One that allows you to stop chasing your purpose and instead create your purpose.

It will take the pressure off of you from having to find your ONE thing.

Because that pressure is enough to keep people stuck in the perpetual chase or from even taking their first step.

It’s wickedly simple, and many may dismiss it — unfortunately, humans tend to dismiss simplicity.

This is a shame because simple is elegant — and more importantly, simple is effective.

My simple (free) model?

Live intentionally.

Living intentionally was one of the critical steps I took to reinvent my life after prison.

The moment I stopped chasing the silver bullet “out there” and became…



Craig Stanland

I write about my journey from corporate success to federal prison and finding joy, mission, meaning, and fulfillment beyond professional and financial success.